These guidelines outline how our brand should be presented across all platforms, including our website, social media and other communication or marketing materials.
By following these guidelines, we can ensure that every interaction with our brand is aligned with our values, mission, and overall vision.
Whether you are a designer, marketer or content creator – these guidelines will provide you with the tools and resources you need to create a unified and memorable brand experience.
Primary Colours
The Listening Place logo
The TLP logo is central to our brand and is the most recognisable element of our visual identity.
Logo exclusion zones and minimum size
The logo should have enough space around it to keep it’s legibility. The exclusion zone is defined by the size of the ‘Brand mark’.
Our logos have been created for use at a minimum size of 30mm and 40mm. Online, the minimum size is 80 pixels. There are no maximum size rules.
Logo don’ts
Never alter our logotype. It weakens our visual identity appearance and confuses our overall message. Only use original artwork files.
Colour palette
Primary Colours
Burnt orange
CMYK: 17, 69, 90, 6
HEX: #c7622b
RGB: 199, 98, 43
Apricot
CMYK: 0, 60, 75, 0
HEX: #F08046
RGB: 240, 128, 70
Indigo
CMYK: 100, 93, 35, 37
HEX: #22234F
RGB: 34, 35, 79
Secondary Colours
Dark Fuchsia
CMYK: 45, 95, 25, 10
HEX: #932969
1RGB: 47, 41, 105
Wisteria
CMYK: 85, 82, 17, 3
HEX: #494282
RGB: 73, 66, 130
Sky Blue
CMYK: 75, 20, 10, 0
HEX: #219ECB
RGB: 33, 158, 203
Teal
CMYK: 80, 30, 40, 15
HEX: #257d86
RGB: 34, 35, 79
Jade
CMYK: 70, 5, 60, 0
HEX: #48AD82
RGB: 72, 173, 130
Amber
CMYK: 0, 30, 75, 0
HEX: #FBBC51
RGB: 251, 188, 81
Typography
Poppins
The brand typeface is Poppins. A clean modern sans serif typeface free to use and download from fonts.google.com.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Typesetting hierarchy
Using the font confidently helps deliver a clear and structured message. Being consistent is key!
Headlines set in Poppins Bold
Subheads set in Poppins Medium or SemiBold
Body copy set in Poppins Regular. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ac vestibulum purus. Curabitur aliquet sagittis leo eu euismod. Donec vel lacinia lectus. In hac habitasse platea dictumst. Nam sed sem eu risus fermentum sagittis id a ex.
Icons
Our icons are used as functional graphics to help signpost communications or to help visually complement marketing communications.
Photography
The TLP hero photography should capture the essence of the TLP mission – To provide face-to-face support for people who feel life is no longer worth living. This can be expressed through visitor meeting images.
Visitors should be the focal point of the photographic composition with the listening volunteers back to the shot. The photography should be diverse, inclusive and represent both the TLP visitors and listening volunteers.
Building and location photography should capture the personality of the venue. Focus on architecture that is unique and compelling. Where possible capture any foliage and flowers in the shot, finally make sure the weather is sunny to maximise the lighting.
Volunteer and staff portraits should capture the uniqueness of the individual and be diverse, inclusive and representative.
Templates
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